Saturday, June 27, 2009

Starbucks Opens Delayed Farmer Support Center in Rwanda

Starbucks does not know when it will open a support center for coffee farmers in Ethiopia that was scheduled to open last year, according to spokeswoman Deb Trevino.

The economic slowdown, along with delays in opening a more regionally-focused center in Rwanda last year, have "made it challenging for us to move as quickly as we would like," she said in an e-mail. "We remain committed to opening a Farmer Support Center in Addis, but do not have an opening date to announce at this time." More
here

Starbucks Opens Delayed Farmer Support Center in Rwanda


By Melissa Allison

The Seattle Times

June 26, 2009

Starbucks will officially open a farmer support center in Rwanda on Monday.

When it initially announced plans for support centers in Rwanda and Ethiopia in late 2007, both were scheduled to open in 2008. The Ethiopian support center has not opened.

Like Starbucks' support center in Costa Rica, which opened in 2004, the Rwandan center will work with farmers, exporters and others to improve the quality of their coffee so that Starbucks can buy more of it.


It officially opens during a four-day visit by Starbucks CEO Howard Schultz and other executives. Their trip began today with meetings with local groups, including the Center for Treatment and Research, a research operation that houses the country's busiest and most demanding HIV clinic.

Patients there receive antiretroviral therapy, which is partly financed by a group called Red that raises funds to eliminate AIDS in Africa. Red has partnered with Starbucks, Converse, Hallmark and other companies.

This summer, Starbucks will contribute $1 to Red's global fund for every bag it sells of an East African coffee blend called Starbucks Red.

Starbucks stores also will offer products from Rwandan artisans, including African fabric tumblers and hand-sewn totes. They are coming to Starbucks through a company called Fair Winds Trading.

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Thursday, June 11, 2009

Ethiopia Earned $21 Million From Seized Coffee


Ethiopia Earned $21 Million From Seized Coffee, Walta Reports

By Jason McLure

Bloomberg

June 10, 2009

Ethiopia’s government earned about $21 million from the sale of coffee it seized from private merchants in March, the
Walta Information Center reported, citing the Ministry of Agriculture.

The government seized 18,000 metric tons of coffee from six of the country’s largest private exporters after accusing them of stockpiling the beans, the news service said. The government exported 10,361 tons of coffee itself and sold the remainder to other private exporters in Ethiopia, Walta added.

To contact the reporter on this story: Jason McLure in Addis Ababa via Johannesburg at pmrichardson@bloomberg.net

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CP: Below is the news article posted on Walta Information Center

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Ethiopian coffee export scoring promising result: MoARD

Addis Ababa, June 9 (WIC) - The Ministry of Agriculture and Rural Development (MoARD) announced that the revenue the nation is getting form coffee export has been showing a promising result since last October.

In a statement sent to WIC on Tuesday, MoARD recalled that few problems had been encountered in the coffee export sector at the beginning of the budget year as coffee buyer companies failed to fulfill their promises due to the global financial slowdown.

The problems created by coffee exporters who violated proclamation 602/2000, which was endorsed to create a conducive environment of controlling the quality of coffee and sustaining a viable marketing system, had also created few challenges on the coffee export, it said.

However, the statement said, promising results are being scored in the coffee export sector beginning last October owing to the necessary attention the government paid to strengthen the sector.

The legal measures taken against coffee exporters who attempted to violate the legal direction, establishment of a laboratory that tests chemical residue as well as the fact that actors of the coffee trading sector are getting used to the new marketing system are among the factors that contributed to the encouraging results scored in the coffee export sector over the period reported, the ministry says.

Over 237.5 million birr was secured from sale of 10,361 tons of the over 18,000 tons of coffee, confiscated while being moved illegally, to local coffee exporters through the Ethiopia Commodity Exchange (ECX). The remaining coffee is also being sold to local exporters. According to the ministry, over 277 million USD revenue was secured form export of close to 98,000 tons of coffee during the past 10 months.

The ministry also forecasts better coffee export and revenue as the volume of coffee promised to be sold during May and June is considerably higher that that of the previous 10 months.

The ministry urged coffee growers and exporters to closely work and improve the country's foreign currency earnings in a sustainable manner through efficiently employing the favorable condition at home and the reviving international coffee market.

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Saturday, June 6, 2009

Ethiopia: Coffee dealers up in arms confront PM Zenawi



Coffee buyers not happy with Ethiopian Commodity Exchange

By Desalegn Sisay

AFRIK.COM

June 06, 2009

Foreign buyers of Ethiopian special coffee beans have expressed their concern over the introduction of a new auctioning system related to the trading of coffee beans at the Ethiopian Commodity Exchange (ECX). The system was introduced in December 2008.

Prior to the introduction of the new trading system by the Ethiopian government, exporters had the right to buy their preferred beans from any supplier of their choice. However, they now have to compete with other exporters to get their beans. A recent delinkage of exporters with their buyers in Europe and United States has been blamed on this factor.

Exporters are now expressing their discontentment over the new trading system.

In the month of may this year the Specialty Coffee Association of America (SCAA) in a letter to Prime Minster Meles Zenawi, expressed the difficulty in obtaining its usual special brands of coffee due to the new trading system. It stated that it had a strong interest in preserving the value and brand equity already established for Ethiopian coffees in the higher value specialty sector.

SCAA believes that there is market demand for some 7,200tn with a total value in excess of 30 million dollars for specialty coffee qualities.

To keep the mutual interests of both the Ethiopian coffee sector and specialty coffee buyers, SCAA has proposed a working group that will strive towards developing a specialty coffee trading strategy, sources at ECX have revealed.

Reacting to the buyers’ concern, which is communicated through the Prime Minster’s Office, ECX has scheduled a discussion with SCAA and other Specialty Coffee Associations including local exporters. The discussion, they claim, will focus on how specialty coffee needs to be traded in the ECX and other related issues.

Official figures estimate that specialty coffee, which is high-end coffee and sells at a premium, represents about 3.7 per cent of the country’s coffee exports.

The potential of coffee production in Ethiopia is very high as a result of suitable altitude, ample rainfall, favourable temperature, suitable planting materials and a fertile soil. A genetic pool of the country’s coffee contains more than 6000 varieties, giving Ethiopia a huge specialty coffee capacity.

In Ethiopia, the total area covered by coffee is 700,000 hectares, with a total production of roughly 250,000 tons per annum. Around 20 million people make a living out of the commodity. Forest coffee accounts for about 10 per cent of the total.

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Wednesday, April 8, 2009

Coffee Brews Feud, Drowns Out Voices


By Wondwossen Mezlekia


April 8, 2009

An internal feud between Ethiopian private exporters and the government caught the media spotlight recently but, as usual, limited journalism coverage derailed the attention off the fundamental issues.

On March 25, 2009, the government seized 17,000 tons of coffee beans from six exporters, and revoked their licenses. The government is now considering selling the seized stocks itself on the international market. The licenses of additional 88 independent traders had also been cancelled for failing to heed the authorities.

This happened after Prime Minister Meles Zenawi accused some coffee exporters in January of having been reluctant to sell stocks through the Ethiopian Commodity Exchange (ECX). He warned them of conspiring and disturbing the integrity of the ECX system by supplying and then buying back their own coffees to sell coffee meant for export on the domestic market, threatening to "cut off one of their hands" if they did not behave.

The exporters deny these accusations.

When the media picked and wagged a thread, the news spilled over to global markets and sent a shockwave across the specialty coffee community. Some importers of specialty coffees got worried that the new coffee law may put an end to direct sourcing of beans and severely impacted the already scant traceability of Ethiopia’s coffee beans.

In all this, the farmers’ voice is drowned out and their concerns left unnoticed.

As it happens, the recent development in Ethiopia’s coffee sector has more ramifications to the national economy than on the specialty coffee industry. Importers and roasters interviewed for this report confirmed that their sourcing is unaffected while the feud continues.

To understand the underlying reasons for the private exporters’ frustrations and the government’s heavy-handed actions, one needs to look at the history of coffee in Ethiopia and what changed in recent years.

Political Crop

Ethiopia, the birthplace of coffee, is the sixth largest coffee producer and the seventh largest exporter worldwide. It is the largest coffee producer and exporter in Africa. Exports between March 2008 and February 2009 were 2,679,155 bags of coffee beans, a share of 2.73 percent in global coffee trade.

The fine quality of its coffees and the distinctive features of the sector, including its genetic resources, abundance of wild coffee trees, and the organic coffee production, earned Ethiopia a unique place in the global coffee marketplace.

Coffee is the backbone of Ethiopia’s economy. In the 2007/2008, coffee export fetched more than 525 million dollars, accounting for about 60 percent of the country’s hard currency earnings. Moreover, coffee provides an important source of income for a large portion of the population and is an important source of tax revenue to the government.

Coffee holds a strong political significance in Ethiopia because of its tremendous importance in the economy and its political purposes for the regime. The ruling party ensures the centralized collection and controlling of foreign currency in order to stay in power.

Currently, the government is strapped; its foreign currency reserve is at its lowest level of $850 million, enough to cover only a month’s imports. The foreign exchange shortage was exacerbated by declines in global coffee prices, poor harvest, and contraction of sales following the loss of Japan’s market due to the ban imposed in May 2008 by Japan after finding “abnormally high” pesticide residues in a shipment of the beans.

Under these circumstances, coffee can be extremely appealing to the government.

The Ethiopian Commodity Exchange (ECX)

The Ethiopian Commodity Exchange (ECX), a government owned central trading system, meant primarily for grains, began trading coffee in December 2008. Launched in May 2008, the trading platform was set up to replace the murky auction system often abused by market participants.

During the ECX rollout, which happened to coincide with the global economic turmoil where domestic and global prices were sharply rising, there was severe shortage of grains flowing through the exchange.

Although it is authorized to trade in both spot and futures contracts, ECX announced in April 2008 that it intends to start off with only spot contracts for immediate delivery (as a strategic driver of the ultimate futures trading) and impose compulsory delivery of grains.


In August 2008, the government swiftly enacted a new coffee law in order to provide ECX with the necessary legal framework that would enable it, among others, to impose compulsory delivery of coffees. This law requires all coffees to be traded through the ECX – the only outlet to international markets.

The New Coffee Law

The new coffee law, as some call it, is believed to be what sparked the outcry among private exporters in Ethiopia and the specialty coffee community. Outside Ethiopia, there is confusion on whether or not the law prohibits direct sourcing of single origin coffees.

The law, formally known as the Coffee Quality Control and Marketing Proclamation (No. 602/2008*, declares all coffee trade “shall take place in lawful coffee transaction centers.”

More specifically, Article 10(1) reads:

“Any person involved in the roasting and grinding of coffee for selling shall purchase the coffee for such purpose only from auction centers, the Ethiopia Commodity Exchange or wholesalers.”

But Article 11 appears to be leaving room for direct sourcing:

“Any coffee producer shall: 1/ without prejudice to Article 6(1) of this Proclamation, have the right to directly export coffee from his own farm, only after submitting the same to the coffee quality liquoring and inspection center for grading before and after processing for export; and 2/ sell coffee by product in auction centers or the Ethiopia Commodity Exchange only upon examination and approval of the coffee quality liquoring and inspection center.”

This provision makes it easier for coffee farmers’ cooperatives and marketing unions to transact with importers directly. Some of the cooperatives and unions that are reasonably equipped and well positioned to handle export orders will hopefully reap the benefits of direct marketing.

Meanwhile, farmers that are not organized in cooperatives, which constitute the majority of the farming community, are disadvantaged, as dealing with importers from thousands of miles away would be challenging, if not impossible. However, importers do have the option and abilities to initiate and enter into contracts with all producers and access their favorite coffee origins by establishing direct relationships with producers. This approach helps the poor farmers dig themselves out of the traps of poverty and eternal exploitation.


The law abolishes the old practices by some exporters of handholding coffee bags from farm gate to export. Now, they will have to compete with other exporters if they need to buy specific bag of cherries supplied by suppliers or “akrabis.”

In this respect, the Coffee Quality Control and Marketing Proclamation and ECX call for segregation of duty at all levels of the value chain. It appears, though, the government is now in violation of this noble code of ethics.

Conflict of Interest

The present-day domestic marketing chain in Ethiopia is as old as the export trade itself. The bean passes through numerous market participants before arriving at the central auction centers: collectors or “sebsabis” collect the beans at local stations from rural merchants or farmers and sell it to suppliers or “akrabis”; akrabis deliver the coffee en masse to the auction centers; private exporters or local distributors buy from auction centers. Suppliers and exporters are not allowed to bypass the auctions and exchange directly.

With the introduction of the new exchange system the auction centers are replaced by the ECX, while all other participants continue to function as is, but with one fundamental change: transparency. The previous auction system was marred with loopholes that seem to have allowed some exporters holding dual licenses to purchase back their own coffee in the auctions, thereby enjoying too much control over coffee prices. Supposedly, ECX’ introduction of rules of trading, warehousing, payments and delivery, and business conduct principles will seal off those loopholes. This seems to have upset a few exporters and fired back at by the government accusing them of engaging in conflict of interest.

But the government’s reactions were even more troubling. It not only confiscated coffee beans from the exporters but also tasked the state owned Ethiopian Grain Trade Enterprise (EGTE) with exporting of coffee.

This measure throws privatization and domestic market liberalization out the window.


Ethiopia’s coffee market has always been a relatively private business, with the exception of limited government interventions to enforce quality standards, etc. This was true even during the days of the communist regime that “nationalized” almost every sector in the nation.

EGTE’s slated assignment marks a detrimental precedence in the nation’s history. The government’s engagement in exporting beans produced by smallholder families while it controls almost all means of production in the country, including the distribution of farm inputs, capital, and the land, is inconsistent with principles of a free market system.

Drowned Out Voices

As usual, when those up in the value chain fight, in this case the government and private exporters, it is the farmers that suffer most. In Ethiopia, smallholder farmers produce about 95 per cent of the nation’s total coffee production and these farmers rely on the sale of their cherries for their families’ mere survival.

For generations, Ethiopian coffee farmers have been at the mercy of their marauders. In the long and inefficient marketing chain, each participant marks up their prices weighing down the burden on the farmers’ shoulders. Ethiopian farmers receive barely a small fraction of the value their produce is worth, currently around 40 percent of export prices, much less than the 70 percent that their counterparts in Central and South America receive.

A transparent and efficient exchange market system nurtures competition and benefits everyone in the value chain, from bean to cup. Farmers producing the finest quality coffee can get rewarded for their hard work as well as suppliers and exporters whose innovation and smart marketing skills pay off.

But, if given the choice, farmers in Ethiopia would choose direct marketing over a chain of licensees that add little value to the product. To that effect, ECX would be more beneficial to the farmers if its processes support and facilitate for more farmer-importer relationships.

Looking Ahead

The role of a centralized modern commodity exchange is indispensable for developing economies, such as Ethiopia.

The country’s coffee sector is highly dependent on international prices and the export is affected by the structure and workings of the world coffee market. The market participants need to understand that Ethiopia is competing with countries that have the abilities and the will to easily adopt innovative low-cost production and marketing systems.

The current bickering and prejudice will only affect coffee quality, weaken the country’s brands, deter potential importers, and put the sector at risk. The government needs to exercise restraint, listen to and address the concerns of all participants, from farmers to importers. Its obligation to protect the farmers from exploitation includes itself as well. Replacing private exporters by EGTE won’t lessen the burden on poor farmers.

The interests of all participants can be better served if the market functions, in the words from ECX’ mission statement, “based on continuous learning, fairness, and commitment to excellence.


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* To get a free copy of the Coffee Quality Control and Marketing Proclamation, please write to
poorfarmer@gmail.com.

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Tuesday, March 10, 2009

Starbucks Delays Opening Coffee Farmer Support Center in Ethiopia

The Seattle Times

By Melissa Allison

March 10, 2009

Starbucks does not know when it will open a support center for coffee farmers in Ethiopia that was scheduled to open last year, according to spokeswoman Deb Trevino.

The economic slowdown, along with delays in opening a more regionally-focused center in Rwanda last year, have "made it challenging for us to move as quickly as we would like," she said in an e-mail. "We remain committed to opening a Farmer Support Center in Addis, but do not have an opening date to announce at this time."

The delay was originally reported by the Ethiopian news site Capital, which cited Starbucks' head of public relations, Vivek Varma, and Ethiopian Prime Minister Meles Zenawi.

When Starbucks announced plans for the support centers in Ethiopia and Rwanda in late 2007, both were scheduled to open in 2008.

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Sunday, February 8, 2009

Eight O’Clock Coffee 100 Percent Colombian Ranked No. 1

Eight O’Clock Coffee 100 Percent Colombian topped Consumer Reports’ taste tests of regular ground coffee, yet it costs far less than many brands. Photo: Courtesy of Galsburg.com

Consumer Reports: Perk up with these coffee buys

Galesburg.com
The Editors of Consumer Reports

February 07, 2009

NEW YORK — Spending a lot to get a great cup of coffee isn’t necessary, despite what some coffee snobs may say, according to the editors of Consumer Reports. In fact, several of CR’s top coffees could save java drinkers $25 to $75 each year over pricier brands, even for those who drink just one 6-ounce cup a day.

Eight O’Clock Coffee 100 percent Colombian at $6.28 per pound ranked No. 1 in CR’s tests of 19 ground coffees, besting Folgers, Maxwell House and Starbucks — America’s bestselling ground coffees.

A CR Best Buy, Eight O’Clock costs less than half the price of Gloria Jean’s, Peet’s and other more expensive brands. CR’s coffee experts deemed it a complex blend of earthy and fruity, with a bright, pleasing sourness — a good thing in coffee parlance.

Starbucks Coffee Colombia Medium, $11.53 per pound, didn’t even place among the top regular coffees and trailed among decafs. While the Regular rated Good, testers noted it had flaws such as burnt and bitter flavors, though milk and sugar may help.

Following Eight O’Clock and also ranking Very Good were two Midwest brews: Caribou Coffee Colombia Timana, at $11.76 per pound, and Kickapoo Coffee Organic Colombia, at $14.33 per pound. Both had fruity aromas and beat an array of larger players among regular coffees. But both come at a hefty price.

Other trendy brands fared less well. Bucks County Coffee Co. Colombia, from Langhorne, Pa., tasted only OK, and Peet’s Coffee Colombia from Berkeley, Calif., was burnt and bitter, despite costing $14 per pound.

Among decafs, Dunkin’ Donuts Dunkin’ Decaf, $10.25 per pound, Millstone Decaf 100 percent Colombian Medium Roast, $11.59 per pound, and Folgers Gourmet Selections Lively Colombian Decaf Medium Roast were the front-runners. But even the best decaffeinated coffees couldn’t match the best regular brews in CR’s taste tests.

None of the decaffeinated coffees had more than 5 milligrams of caffeine per 6-ounce serving. But among regular coffees, Caribou and Bucks County had roughly four times the caffeine (195 milligrams) of some of the lowest-level brews. Medical experts say up to 600 milligrams per day is probably safe for most and can help keep someone alert. But heart patients and women who are pregnant or nursing should stay below 200 milligrams, which might mean sidestepping those brands among the caffeinated coffees CR tested.

CR’s testers focused on 100 percent Colombian — a bestselling bean — for regular coffee. Most of the six decaffeinated coffees tested are a blend of different beans. Testers consider a great cup of Colombian to have lots of aroma and flavor, some floral notes and fruitiness, a touch of bitterness and enough body to provide a feeling of fullness in the mouth. Woody, papery or burnt tastes are off-notes.

Weeks of sipping and swirling confirmed that even 100 percent Colombian coffee and its Juan Valdez logo don’t guarantee quality. CR’s testers unearthed other surprises: Chock Full O’Nuts and Maxwell House have pushed coffee that’s “heavenly” and “good to the last drop” since 1932 and 1907, respectively. But off-notes, little complexity and variable quality put both behind Eight O’Clock.

How to choose

- Consider how you take it. Coffees judged Very Good taste fine black. Milk and sugar can improve a mediocre coffee, but not even cream is likely to help the lowest-scoring coffees.
- Choose a good coffeemaker. The best rated by CR reached the 195 F to 205 F required to get the best from the beans and avoid a weak or bitter brew. A top Michael Graves model costs just $40.
- Consider grinding for fresher flavor. Even the best pre-ground coffee just can’t beat the best fresh ground when it comes to taste. One top grinder from CR’s report, the Mr. Coffee IDS77, costs only $20.

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